Company
BI
AIRREX
Brand Identity
AIRREX’s New Brand Identity incorporates AIRREX’s spirit of providing customers with a healthy life by pursuing innovation through expertise in air conditioning field based on trust and creating a happy space based on human respect.
BI
The logo type expresses modernity and refinedness with a unique and differentiated design.
The symbol mark expresses a dynamic and modern image symbolizing global pursuit and circulations of air.
Color Guide
It expresses the image of a brand specializing in air conditioning which create a happy living environment through a balanced circulation of cooling and
heating by applying Blue and Red which means technology intensive cooling and progressive heating respectively
Pantone 2757C
CMYK 100 / 80 / 10 / 25
RGB 11 / 23 / 97
Pantone 179C
CMYK 0 / 80 / 100 / 0
RGB 255 / 5 / 0
